Why should I advertise my business on Buckingham’s roundabouts?
In an evolving landscape of advertising, local businesses are constantly seeking innovative ways to boost their brand visibility and connect with audiences. A unique and local avenue for advertising is roundabout sponsorship. Buckingham Town Council is seeking sponsors for two of roundabouts along the busy A421/A423.
Captivating Visual Impact: Roundabouts are designed to capture attention due to their distinctive circular layout. Placing eye-catching advertisements strategically around these junctions provides a unique opportunity to captivate the attention of both motorists and passengers. Colourful, well-designed adverts can make a memorable impression that sticks with potential customers long after they’ve passed the roundabout.
Enhanced Local Awareness: For local businesses, visibility within their immediate community is paramount. Roundabout sponsorship offers a localised approach to advertising, directly targeting the audience within the vicinity of the business. Buckingham residents, commuters along the bypass, and passersby who frequently use these roundabouts are more likely to recognize and remember a business name or logo they see consistently.
Cost-Effective Advertising: Compared to many traditional advertising channels such as billboards, radio spots, or TV commercials, advertising on roundabouts can often be more cost-effective. The initial investment for creating and installing the advertisement can be rolled into the monthly/annual sponsorship fee and yield substantial returns in terms of brand visibility and increased foot traffic.
Non-Intrusive Marketing: One of the most appreciated aspects of roundabout advertising is its non-intrusive nature. Unlike pop-up ads or telemarketing calls, roundabout advertisements don’t disrupt the consumer’s experience. Instead, they seamlessly integrate into the landscape, offering information without interrupting daily activities. This non-intrusive approach fosters a positive association with the advertised business and helps create a favourable brand image.
Memorable Landmarks: Well-designed roundabout advertisement signs can become local landmarks in their own right. People often use unique structures or signs as points of reference when giving directions or discussing locations.
Diverse Target Audience: Roundabout advertisements cater to a diverse audience, including drivers, passengers, pedestrians, and cyclists. This exposure ensures that the message reaches a wide range of potential customers. Whether someone is commuting to work, taking a leisurely walk, or riding their bike, the advertisement has the potential to catch their attention and leave a lasting impression.
Sponsoring roundabouts presents local businesses with an innovative and impactful way to increase their visibility and connect with their community. As the marketing landscape continues to evolve, embracing unconventional avenues like roundabouts can give local businesses a competitive edge and help them thrive in their immediate surroundings.
Location and information of Buckingham sponsorship opportunities
Signs on roundabout owned by Buckingham Town Council shall be 75cmx30cm, the design of which shall be created by the sponsor and agreed previously by the Town Council. The installation of the Sponsorship signage will be carried out by the Council. This is a condition of the Agreement, imposed in the interests of safety. The Grounds maintenance of the roundabout will be undertaken by the Council or the Council’s nominated contractor as detailed in the councils works schedule. The sponsorship agreement will be for a period of two years from the date of the agreement. The annual cost will cover the annual sponsor amount plus any related costs previously agreed for additional design, planting, and maintenance.
The location and pricing structure of the two current sponsorship vacancies are detailed below and highlighted on the enclosed map.
|Roundabout||Location||No. signs per roundabout||Cost per annum (excluding VAT)|
|Roundabout 6||Aldi/Mount Pleasant||4||£3,060|